
As proprietors of Mill Creek Vineyards, and one of three generations
running the winery, Bill and Yvonne Kreck have a hard time separating
family life from work. For them, being part of a winemaking family
is both a way of life and a way to make a living. The best part
is that neither could have have asked for a more fitting way to
blend similar backgrounds and beliefs.
Both Bill and Yvonne came from backgrounds that emphasized respect
for agriculture. Both had the idea of wise and conservative use
of land, and deep respect for those who make their livings from
it, ingrained from the time they were children. While their paths
eventually,but temporarily, separated, they both returned to their
roots in Sonoma County to marry, raise a family, and help run the
family business. Their childhood experiences also provided them
with strong senses of community, and a commitment to maintain the
rural lifestyle.
Bills family history is the history of Mill Creek Vineyards
itself. Charles and Vera Kreck brought their three children to Alexander
Valley, almost by accident. Moving north to Oregon from Southern
California in December, 1948, flooded roads forced a stopover in
Healdsburg. Out of curiosity and with not much else to do, Charles
looked at a couple of parcels of land, bought one in Alexander Valley,
and the young family had a new direction. They moved once more,
to the ranch on Mill Creek Road; Vera Kreck continues to live there.
From there, Charles continued adding to the familys real estate
holdings, with Bill and James pitching in to help with taking care
of livestock and crops. In 1969, a prune orchard along Westside
Road became a cabernet sauvignon vineyard; the grapes were some
of the first planted in the Dry Creek Valley since before Prohibition,
leading the way for the wine industry boom over the next two-and-a-half
decades. Mill Creek Vineyards now stands where the old fruit trees
once grew.
Yvonnes family also migrated to Alexander Valleyfrom
Berkeleybefore she was born, and likewise never left. In fact,
she and Bill raised their three sons in the house in which she grew
up. Land that was once corrals and pasture for her horses are now
filled with grapevines: it took many years, but Bills dream
of a small vineyard on the Chalk Hill Road property came true in
1991; amidst two-hundred-year-old valley oaks are seven acres now
planted to the classic Bordeaux varietals cabernet sauvignon, cabernet
franc and merlot used in the Kreck Estate Meritage, Reflections.
Mill Creek Vineyards Cabernet Sauvignon blends grapes from
this vineyard with those grown on the Dry Creek Valley Estate.
Tiny Alexander Valley School provided the first opportunity for
the two to meetthey were classmates in a combined first-second
grades class of 12 students. Bill left after that year when his
family moved to Mill Creek Road, but he and Yvonne both attended
Healdsburg High School, although memories of each other then are
admittedly vague. The third school in common proved to be the charm
when they met up again at California State University, Chico, where
Bill majored in business administration and Yvonne earned a Masters'
degree in psychology. Bill served with the US Coast Guard Reserves,
stationed out of Alameda and Monterey before returning to help run
the familys new winery, having been put in charge of marketing.
He and Yvonne were married in 1971; their oldest son Brian was born
in 1973, followed by Jeremy in 1977 and Philip in 1979. Yvonne taught
psychology at the community college level for seven years before
turning her attentions full-time to her family, and consequently,
the family business.
The Krecks believe in being involved and giving back, and have
been leaders in many community and industry organizations. Bill
has been a member of the Sonoma County Wineries Association since
1981 and is currently on its Board of Directors; he remains one
of only a few principals who participate regularly in the Associations
national Annual Grand Tour. He was a founding member of the Sonoma
County Vinters Cooperative, which stores and ships roughly
one million cases a year for 43 member wineries. Yvonne served on
local school boards for 19 years, focusing on curriculum development,
and was involved in drafting and passing county and state legislation.
In 1986 she helped start the United Winegrowers of Sonoma County,
and remains an active member of this political action and monitoring
group favoring right to farm ideals. Yvonne joined the
Mill Creek staff full-time in 1993, taking on hospitality and retail
management duties after Bills mother retired. She is currently
serving as President of the Russian River Wine Road, a group comprised
of wineries and lodgings as a forum for discussion and policy setting
on local promotion and tourism issues.
Being part of a winemaking family is nothing short of carrying
on a centuries-old tradition, practiced around the world and in
California. For Bill and Yvonne Kreck, running a family winery and
raising a family have been identical endeavorsand they wouldnt
have it any other way.
Growing up on a vineyard outside of Healdsburg, Jeremy has a deep-rooted
appreciation for the Sonoma County wine culture. “The wine,
food, art, and climate of the greater Healdsburg area make it an
extraordinary place to live. Did I mention the wine?”
After high school, Jeremy attended California Polytechnic State
University, San Luis Obispo, where he studied Agribusiness and
of course, wine and viticulture. “The central coast, at that
time, was experiencing a huge boom in grape plantings and wine
production. There was a great interest from the industry, which
in turn led to a certain electricity in the wine and viticulture
programs at the university.” Post college, Jeremy returned
to Healdsburg where he began in the cellar and vineyards at Mill
Creek. “Being both in the vineyards and winery, I attained
a great perspective of the relationships between the vines and
finished wines.” Jeremy worked under Hank Skewis, Mill Creek’s
former winemaker, for 4 vintages and also continued his education
with wine production courses at UC Davis.
Jeremy’s first harvest as winemaker was 2004, which was
the earliest in 100 years. “I took a sugar sample on the
Sauvignon Blanc the last day of July.
21.7 Brix! We ended up picking two and a half weeks early.”
Jeremy’s objective in winemaking is to essentially stay
out of the way of the vineyard and the expression of the fruit. “My
goal is to have the winemaking process and components compliment
and enhance the fruit.” He maintains a hands-on approach
that includes weekly vineyard inspections and smells and tastes
each barrel of wine every six to eight weeks.
Jeremy lives with his wife, Mindy, in Healdsburg. Together they
enjoy ‘the wine-country lifestyle’ with weekly trips
to the farmers market, tending to the vegetable garden, golf, and
of course cooking.
Born in 1973, Brian has been around since Mill Creek crushed and cellared
its first release in 1974. The business and family have always been
intertwined. Bill, Yvonne and Brian lived in the house on the winery
property that now serves as the administrative offices; now he sits
at his desk in the same place he sat for dinner. There was no tasting
room in those days and when visitors wanted to sample wine, they were
served by Bill or Yvonne in the living room. One evening, the family
was just sitting down to eat, and a car pulled up. Brian sat in his
high chair enjoying his spaghetti as the guests tasted the new Mill
Creek wines. Obviously, the time had come for the winery to invest in
a place to receive guests. When construction of the tasting room began
in 1982, Brian remembers watching his father and uncle fell the trees
and mill the wood into beams which would go into building the replica
of a turn-of-the-century lumber mill.
Brian and his two brothers all attended Alexander Valley School, the
same tiny school where their parents met for the first time when they
were in a combined first-second grade class. After high school he attended
the University of California at Davis. There, he majored in economics,
and minored in computer science and business management. At the university,
Brian was a member of the crew team, and chapter president of Delta
Sigma Pi, an international business fraternity for men and women. In
the Davis community, he tutored high school math students and served
on the Yolo County Suicide Prevention Hotline Team for four years.
Like all family members, Brian wears a variety of caps in performing
his job duties at Mill Creek Vineyards. Currently, Brian is in charge
of the website, bookkeeping and tax matters, and winery computer systems.
He also represents the winery, and the family, on the road and at home
at tastings, special events, and visiting distributors across the country.
Brian has served on the board of directors of the Sonoma County Wineries
Association since January 2000. He became the president
in October, 2005 and has been supervising a period of
great change for the organization. The SCWA is the largest
marketing trade organization in Sonoma County and continues
to promote Sonoma County as a world-class wine
growing region.
In a separate venture, Brian began a website design company in 1997,
Kreck Design Solutions, which has given him a great opportunity
to meet other people in the wine industry and the community.
He currently works out of an office in nearby Santa Rosafor
both Kreck Design Solutions and Mill Creek. Kreck Designs
has over a hundred clients many of which are in the wine
and hospitality industries.
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